The 2025 China International Fair for Trade in Services (CIFTIS) was held at the Shougang Park in Beijing from September 10 to 14. The sports service exhibition, as one of the nine major themes, attracted much attention with the theme of "Sports Cityinking the World". Here are the highlights: Exhibition Scale and Participating EntitiesLarge - scale exhibition area: The sports service exhibition area reached 7,650 square meters, set up five major sections including sports event services, sports technology services, outdoor and ice - snow services, international exchange services, and sports industry services.Gathering of well - known enterprises and institutions: It gathered leading domestic and foreign enterprises such as TEAM CHINA, China Mobile Migu, Tencent Technology, and Orange Lion Sports. More than 60 offline enterprises, over 350 online enterprises, and more than 40 international institutions participated in the exhibition, including 24 Fortune 500 companies or industry leaders. Highlights of the ExhibitionAggregation of international resources: The participating parties covered more than a dozen countries such as Australia, the United Kingdom, Brazil, and New Zealand. International institutions such as the World Professional Snooker Association, Manchester United Football Club, and Loughborough University actively participated, expanding the depth of global cooperation.Technology - empowered sports: Frontier achievements were centrally presented. Orange Lion Sports brought the "Smartshot" AI tennis sports imaging product, which can provide professional - level data analysis services for amateur players. China Unicom launched the "FOLO" ball, which integrates AI, AR, and somatosensory interaction technologies to create a new sports gameplay. Shougang Fund displayed the "Accelerated Evolution Robot" that won gold medals for China in international competitions.Integration of event economy and interactive experience: More than 50 events such as e - sports car racing, robot sports exhibitions, FIBA 3x3, APBA pickleball championships, and NBA 2K e - sports competitions were held, turning the Shougang Park into an immersive sports show. The national event economy pilot area also provided virtual sports experiences such as skiing, table tennis, and water skiing through 5G + VR technology.New product premieres stimulating consumption potential: TEAM CHINA launched the panda image "Xingbao" and a number of national - team -同款peripheral products. China Unicom released the "FOLO" ball, which开拓了new sports consumption scenarios.Centralized presentation of sports achievements: China National Sports Group showed the "Double Olympics" venue services and the "Sports +" innovation model, and released the "Forge into a Crown" champion - signed cultural and creative products, enriching the cultural connotation of the industry. Conferences and ForumsDuring the exhibition, a series of conferences, forums, signing negotiations, achievement releases, and project promotions were held. The "1 + 2+1" conference forum was held, including a main forum and press conference, two sub - forums, and a closed - door seminar. The National Sports总局Economic Department also released the *2024 China Sports Service Trade Development Report* and international and domestic sports boutique event achievements, providing authoritative data reference and trend guidance for the industry.
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